On March 24, Florida Governor Charlie Christ unveiled the Florida Backyard Card initiative, giving Florida businesses the opportunity to take part in a statewide consumer discount program.

Businesses wishing to participate, can offer discounts to Florida consumers and take advantage of a unique advertising opportunity.

Top 10 Reasons Florida Businesses Should Get on Board:

1. Promotes the role of consumers in ecconomic recovery.
2. Taps into statewide promotions that will create excitement about Backyard values, and the local spending mesage.
3. Includes all Florida businesses in economic stimulus efforts (similar campaign focuses on tourism only, after 9/11 generated significant increases in in-state tourism).
4. It's easy; simply register offers on the state wide website!
5. YOU DECIDE what to brand as Backyard values.
6. Backyard values tie into a brand that will stretch your marketing dollars.
7. All who provide jobs in Florida can participate and brand themselvs as local "Florida Backyard" Businesses, including remote retailers located in Florida.
8. Backyard values motivate consumers to keep their dollars close to home, and make them feel good about helping out their local economy.
9. National and local merchants can participate.
10. It's free!

For more information, click HERE.